Growth starts when the market finally gets it.
Growth starts when the market finally gets it.
Growth starts when the market finally gets it.
I helped 50+ B2B tech founders turn a confusing product story
into narratives that make their value instantly clear —
by identifying the right market position and writing the website and landing pages that reflect it.
I helped 50+ B2B tech founders turn a confusing product story into narratives that make their value instantly clear — by identifying the right market position and writing the website and landing pages that reflect it.
I helped 50+ B2B tech founders turn a confusing product story
into narratives that make their value instantly clear —
by identifying the right market position and writing the website and landing pages that reflect it.
If you’ve built a great product, but…
If you’ve built a great product, but…
If you’ve built a great product, but…
Sales feels like constant explaining
Sales feels like constant explaining
Sales feels like constant explaining
You feel like marketing is "not working" and you haven't really found the right channel.
You feel like marketing is "not working" and you haven't really found the right channel.
You feel like marketing is "not working" and you haven't really found the right channel.
When investors or customers ask "Who's this for?|", you don't have a confident answer.
When investors or customers ask "Who's this for?|", you don't have a confident answer.
When investors or customers ask "Who's this for?|", you don't have a confident answer.
Each person on the team explains the product differently.
Each person on the team explains the product differently.
Each person on the team explains the product differently.
The solution is usually not more marketing, it's better positioning.
Here’s how we can work together:
Here’s how we can work together:
Here’s how we can work together:
1st step
1st step
1st step
Growth Opportunity Scan
Growth Opportunity Scan
Growth Opportunity Scan
I’ll review your market, current materials, sales calls, and online presence to uncover where the biggest growth opportunity hides. I'll present you your positioning options and you'll make the most crucial business decision - what/who you'll compare to.
I’ll review your market, current materials, sales calls, and online presence to uncover where the biggest growth opportunity hides. I'll present you your positioning options and you'll make the most crucial business decision - what/who you'll compare to.
You'll get:
You'll get:
You'll get:
A clear map of your current market position
A clear map of your current market position
A Miro board with 3-5 positioning options
A Miro board with 3-5 positioning options
A PDF summary with next-step priorities
A PDF summary with next-step priorities
Timeline: 3 days
Timeline: 3 days
Timeline: 3 days
€450
2nd step
2nd step
2nd step
Positioning & Messaging Reset
Positioning & Messaging Reset
Positioning & Messaging Reset
We rebuild how you talk about your company - so the market finally gets it.
We'll define your real ICP, sharpen your value proposition, and translate it into clear, confident messaging, homepage, and investor/sales deck.
You'll become a company that knows its market, not one that’s still guessing.
We rebuild how you talk about your company - so the market finally gets it.
We'll define your real ICP, sharpen your value proposition, and translate it into clear, confident messaging, homepage, and investor/sales deck.
You'll become a company that knows its market, not one that’s still guessing.
You'll get:
You'll get:
You'll get:
A document with key messages
A document with key messages
Homepage copy
Homepage copy
Updated investor or sales deck
Updated investor or sales deck
Ready to launch campaigns and talk to investors
Ready to launch campaigns and talk to investors
Timeline: 3 days
Timeline: 3 days
Timeline: 3 days
€2.5-3.5k
3rd step
3rd step
3rd step
Market Proof & Traction
Market Proof & Traction
Go-To-Market Activation
Once the message clicks, we'll turn it into visible proof.
Whether you’re entering the market or ready to scale, we'll translate your new positioning into traction signals - campaigns, outreach, and credibility moves that attract customers and open investor doors.
Once the message clicks, we'll turn it into visible proof.
Whether you’re entering the market or ready to scale, we'll translate your new positioning into traction signals - campaigns, outreach, and credibility moves that attract customers and open investor doors.
Once the message clicks, we'll turn it into visible proof.
Whether you’re entering the market or ready to scale, we'll translate your new positioning into traction signals - campaigns, outreach, and credibility moves that attract customers and open investor doors.
Outcome:
Outcome:
Outcome:
Generating leads and conversations.
Generating leads and conversations.
Ongoing
Ongoing
from €1.2k/mo
You'll be working with me
Hi, I'm Romana Jocic
Hi, I'm Romana Jocic
Over the past decade, I’ve worked with dozens of startup and tech founders - and I’ve seen how much confusion and lack of focus can cost. I’ve also seen what happens when the market instantly understands the value: faster product-market fit, marketing and sales that finally work, and growth that feels inevitable.
Those teams that look like they “have it figured out”? They just know what to focus on.
And over the years, I’ve built a rare muscle for spotting that focus fast - seeing what others miss, connecting patterns across products and markets, and turning them into a clear, actionable story.
Over the past decade, I’ve worked with dozens of startup and tech founders - and I’ve seen how much confusion and lack of focus can cost. I’ve also seen what happens when the market instantly understands the value: faster product-market fit, marketing and sales that finally work, and growth that feels inevitable.
Those teams that look like they “have it figured out”? They just know what to focus on.
And over the years, I’ve built a rare muscle for spotting that focus fast - seeing what others miss, connecting patterns across products and markets, and turning them into a clear, actionable story.
Over the past decade, I’ve worked with dozens of startup and tech founders - and I’ve seen how much confusion and lack of focus can cost. I’ve also seen what happens when the market instantly understands the value: faster product-market fit, marketing and sales that finally work, and growth that feels inevitable.
Those teams that look like they “have it figured out”? They just know what to focus on.
And over the years, I’ve built a rare muscle for spotting that focus fast - seeing what others miss, connecting patterns across products and markets, and turning them into a clear, actionable story.
You’re in the right place if…
☑️ You’re getting interest, but not momentum.
☑️ People ask “so what does it do?” more than you’d like.
☑️ Your story feels off - even though the product works.
☑️ You’ve tried a few things, but nothing really sticks.
☑️ You know there’s potential - you just can’t pinpoint where it leaks.
☑️ You’re getting interest, but not momentum.
☑️ People ask “so what does it do?” more than you’d like.
☑️ Your story feels off - even though the product works.
☑️ You’ve tried a few things, but nothing really sticks.
☑️ You know there’s potential - you just can’t pinpoint where it leaks.
☑️ You’re getting interest, but not momentum.
☑️ People ask “so what does it do?” more than you’d like.
☑️ Your story feels off - even though the product works.
☑️ You’ve tried a few things, but nothing really sticks.
☑️ You know there’s potential - you just can’t pinpoint where it leaks.
FAQ
Do I have to commit to all three phases?
Not at all. Each phase stands on its own — you can stop after the Growth Opportunity Scan if you already have enough clarity to move forward with your team. However, there’s one thing that is conditional — we can’t work on the Market Activation part if we haven’t finished step 2, because every channel only works when it speaks to the right market, in the right way.
Do I have to commit to all three phases?
Not at all. Each phase stands on its own — you can stop after the Growth Opportunity Scan if you already have enough clarity to move forward with your team. However, there’s one thing that is conditional — we can’t work on the Market Activation part if we haven’t finished step 2, because every channel only works when it speaks to the right market, in the right way.
Do I have to commit to all three phases?
Not at all. Each phase stands on its own — you can stop after the Growth Opportunity Scan if you already have enough clarity to move forward with your team. However, there’s one thing that is conditional — we can’t work on the Market Activation part if we haven’t finished step 2, because every channel only works when it speaks to the right market, in the right way.
Will I get the website copy from the Growth Opportunity Scan?
Short answer: No — the Scan is diagnostic, not copywriting. In this step, we analyze the market and how you’re currently positioned vs. competitive alternatives. I review your existing materials (website, deck, LinkedIn/content, outreach emails, demo notes/recordings if available) and pull out where the message breaks and why. You’ll receive a concise Miro board with 3–5 positioning strategies (with pros/cons and what each unlocks), plus a prioritized action list — what to do first, second, and third. The goal is for you to choose a clear positioning direction and know exactly what to fix before investing in execution. If you want us to write the actual copy, that happens in Step 2: Positioning & Messaging Reset
Will I get the website copy from the Growth Opportunity Scan?
Short answer: No — the Scan is diagnostic, not copywriting. In this step, we analyze the market and how you’re currently positioned vs. competitive alternatives. I review your existing materials (website, deck, LinkedIn/content, outreach emails, demo notes/recordings if available) and pull out where the message breaks and why. You’ll receive a concise Miro board with 3–5 positioning strategies (with pros/cons and what each unlocks), plus a prioritized action list — what to do first, second, and third. The goal is for you to choose a clear positioning direction and know exactly what to fix before investing in execution. If you want us to write the actual copy, that happens in Step 2: Positioning & Messaging Reset
Will I get the website copy from the Growth Opportunity Scan?
Short answer: No — the Scan is diagnostic, not copywriting. In this step, we analyze the market and how you’re currently positioned vs. competitive alternatives. I review your existing materials (website, deck, LinkedIn/content, outreach emails, demo notes/recordings if available) and pull out where the message breaks and why. You’ll receive a concise Miro board with 3–5 positioning strategies (with pros/cons and what each unlocks), plus a prioritized action list — what to do first, second, and third. The goal is for you to choose a clear positioning direction and know exactly what to fix before investing in execution. If you want us to write the actual copy, that happens in Step 2: Positioning & Messaging Reset
Will you help with investors, too?
Yes — when it makes sense. If I see strong potential and know an investor whose portfolio aligns with your product or stage, I’ll make an introduction. It’s not something included by default — I only connect founders when I’m confident there’s a genuine fit and that the conversation would be valuable for both sides. And in many cases, the outcome of our work (a clearer market position and stronger traction) naturally opens doors to investor interest and makes fundraising easier.
Will you help with investors, too?
Yes — when it makes sense. If I see strong potential and know an investor whose portfolio aligns with your product or stage, I’ll make an introduction. It’s not something included by default — I only connect founders when I’m confident there’s a genuine fit and that the conversation would be valuable for both sides. And in many cases, the outcome of our work (a clearer market position and stronger traction) naturally opens doors to investor interest and makes fundraising easier.
Will you help with investors, too?
Yes — when it makes sense. If I see strong potential and know an investor whose portfolio aligns with your product or stage, I’ll make an introduction. It’s not something included by default — I only connect founders when I’m confident there’s a genuine fit and that the conversation would be valuable for both sides. And in many cases, the outcome of our work (a clearer market position and stronger traction) naturally opens doors to investor interest and makes fundraising easier.
Let’s find where your growth is hiding
Let’s find where your growth is hiding
Before you scale anything, make sure you know what actually works.
Before you scale anything, make sure you know what actually works.